JazzFest 2012 Performer, by Miriam Garcia

Lansing JazzFest makes Old Town beautiful and raises impressive buzz – and now the whole state knows it. The festival was recognized at the Michigan Festivals and Events Association’s MichiganFun Awards: 1st place for an event photograph collage that was named “best of the best” of all entries and 1st place recognition for our social media marketing.

The photography collage presents Lansing JazzFest performers sharing their craft, as captured by photographers Miriam Garcia, Mike Lewycky, and Robert McGowan.

“I was very lucky to work with such incredible talent,” said Paul Schmidt, production director of UnoDeuce Multimedia and JazzFest documentation chair. “I was completely surprised and overjoyed in the way each photographer illustrated the feeling and vibe of the festival. It was an honor to work with them and for them to receive this recognition.”

In the social media arena, during the live coverage of the festival, it was common for Facebook posts to be viewed over a thousand times by almost 1,800 fans. Likewise, Twitter coverage garnered over 700 followers.

The Michigan Festivals and Events Association (MFEA) is a statewide organization serving communities and volunteers throughout Michigan, promoting local events, festivals and destinations throughout the Midwest and providing technical assistance, training, and education to its 800 members. MFEA’s MichiganFun Awards acknowledge the skill, creativity, and resourcefulness of members’ event marketing efforts.

Michigan Institute for Contemporary Art is a 501(c)3 federally tax-exempt nonprofit organization serving as a catalyst for community development through quality arts programming, such as Lansing JazzFest, Michigan Mosaic Music Festival, and Old Town BluesFest.

JazzFest 2012 Performers, by Mike Lewycky

JazzFest 2012 Performer, by Robert McGowan

JazzFest 2012 Performer, by Miriam Garcia

Leave a Comment